Communication Strategies and Practices

Relevant Information about the Working Group on Communication

The working group is mandated to explore how national equality bodies can share information on and enhance their strategic approach to communication activities and build capacity in this area. This working group will serve as a platform for discussion, reflection and action on the effective development of communication strategies and activities by equality bodies. It will focus on the work of members in raising awareness of equality, rights and obligations among the general public and the groups experiencing discrimination.


Mintautė Jurkutė from the Office of the Equal Opportunities Ombudsperson, Lithuania

Ana Tretinjak from the Office of the Ombudswoman, Croatia (on maternity leave in 2019)

Staff support in the Equinet Secretariat

Sarah Cooke O’Dowd, Communication Officer

Members’ Contacts



1st Meeting – Sofia, March 2019

Agenda – 13 March 2019
Participants, Sofia, March 2019
Summary of meeting


Hope-based communication:

  • Presentation


Finland – Monday morning

  • Presentation





  • Female Fire Fighters –
  • Male nurses –

UK – Great Britain


  • Organise thematic meetings on topical communication challenges that are presented by an expert (internal or external depending on the topic). The group will get to ask questions, identify the values-based messages and work together to develop responses to the challenges.
  • Following on from work that we did in 2017 on values and combating online negativity, the Working Group will have a practical session on how to combat hate through positive narratives.
  • Develop recommendations on how to set the agenda on equality and non-discrimination during campaigning periods in the run up to elections.
  • Support the organisation of the Seminar on Hate Speech from the point of view of Equality Bodies

2nd Meeting – Budapest, September 2018

Summary & Participants List – Budapest


Presentation – Victims’ Stories

Lilly Korpiola: Strategic Narratives in a Media Society

1st Meeting – Vilnius, March 2018

Summary (including agenda & participants list)


**Additional information


  • Organise thematic meetings on topical communication challenges that are presented by an expert (internal or external depending on the topic). The group will get to ask questions, identify the values-based messages and work together to develop responses to the challenges.
  • Contribute to the development of a Communication Toolkit on Valuing Equality. Following on from the 2012 report on Valuing Equality, the WG members will work together with experts who will undertake in-depth research into the framing of the actual communications that equality bodies use. The final objective is to develop an accessible toolkit for communicators in equality bodies for analysing and designing their own communications with values in mind. This aims to give organisations a set of practical tools that can be adapted to their own contexts, and examples of best practice.
  • Support preparation for a second training session on Social Media for Equality bodies with practical examples.
  • Continue to develop the Project Library (formerly known as Media Library) internally and externally so as to provide members with concrete examples of how to develop communication actions, as well as promoting the members’ actions to a wider audience.

2nd Meeting – Bucharest, November 2017


1st Meeting – Vienna, March 2017

  • Meeting Summary (includes agenda, list of participants, short summary and long summary)



2nd Meeting – Bratislava, November 2016


1st Meeting – Nicosia, March 2016


**Additional information requested at meeting


2nd Meeting – Berlin, November 2015


**Additional information requested at meeting

1st Meeting – Brussels, May 2015

For additional information on the Working Group, including a list of recent publications, please see the external section of the website on Working Groups.
You can explore more Equinet publications here, and order free hardcopies using this form.

Communication Strategies and Practices

The Public Profile of Equality Bodies: An Equinet Report (internal version)

This is a publication of Equinet’s Working Group on Communication Strategies and Practices, prepared in 2013 based on the information, contributions and comments provided by members of the Working Group.

Communication Strategies and Practices

Project Library – Good Practice Exchange of Communication Actions

What is the Equinet Project Library?

The Equinet Project Library is an online platform for public presentation of the communication work of national equality bodies. It will collect summary reports from equality bodies about their communication actions, including public campaigns, communications initiatives, video clips, posters and other materials developed by Equinet members or external actors.

Good Practice Exchange of Communication Actions

Found on the internal section of the Equinet website, the Forum for the Communications Working Group, aims to collect a detailed account of the communications action to make for easier good practice exchange for Equinet members. It should provide details of the whole communication action (including delicate information etc.) to make for clear good practices examples for communications colleagues. Being in the Forum section of the Equinet website, it will allow you to ask questions regarding the action and post your own actions.

How to Submit your Communication Actions?

You can post your Communication Action yourself by clicking on Write a new Message in the Forum > Working Groups > Communication Strategies and Practices.

Otherwise, it will be uploaded for you if you fill out this form.

In either case, please let me know that you have uploaded the communication action so that I can write up the external article for the Media Library section (

In both cases, please include as much information as possible regarding your communications action in order to give your colleagues a complete overview of the action carried out, including:

  1. The title of the action
  2. The time frame of the campaign/project
  3. Geographic area
  4. Language(s) of the campaign
  5. Main organisation(s) involved in the running of the campaign, including collaborations with partners (e.g. civil society, governments)
  6. Contact person and function
  7. Description of the objective of the campaign/project (for public view in media library).
  8. Social context – identification of the needs for the campaign (e.g. inequality or discrimination of certain social group as shown in the work of equality bodies)
  9. Specification of the target audience
  10. Technical requirements
  11. Source(s) of funding, any sponsorship included and the cost of the action, including hours spent
  12. Values communicated
  13. Information about the copy-right (if any)
  14. Dissemination channels (media, social event, media campaign)
  15. Major challenges encountered and how they were overcome
  16. Evaluation: identifying the outcomes of campaigns
    – Public perception (reactions/feedbacks from the general public; media coverage)
    – Perception of the target audience (reactions/feedbacks from the targeted group)
    – ‘Internal’ impact: impact on the work of the equality body
    – Policy impact: possible impact on national policies

Please enclose any materials (pictures, videos, other promotional material) and links that could be of use to your colleagues in developing their own versions of this action.