This awareness raising campaign, carried out on advertising posts in public transport across Austria, aimed to provide information on the rights in the scope of the Equal Treatment Act and to increase the name recognition of the Ombud for Equal Treatment.
Five typical discriminatory situations and one subject without discrimination were shown on infoscreens in trams, buses and underground stations.
During the first week the subjects were presented in the morning, during the second week in the afternoon. Each subject was presented for ten seconds.
Austria, in particular Vienna and provincial capitals
Graphic designers of the Federal Chancellery supported the Ombud for Equal Treatment (OET)with the design of the subjects.
- Publicity for the Ombud for Equal Treatment
Passengers of public transport
Sources of funding
- Budget of the Ombud for Equal Treatment appr. 30.000 Euro
- Personal resources of OET
- Discrimination is forbidden
- It’s a human right to be treated equally
Information about copyright
© Ombud for Equal Treatment Austria, Illustration: mundoku.carbonmade.com
Infoscreens are a type of digital outdoor advertising on and around public transport
- Short time of presentation
- No budget for evaluation
You can however see an approximation of Info screen outreach here
Perception of the target audience
Difficult to perceive the whole subject including the discriminatory situation, phone-number and website in ten seconds.
The central office Vienna of OET registered more requestes compared to the same period last year, in particualr requests concerning discrimination on grounds of ethnicity and religion.
Elke Lujansky-Lammer, email@example.com