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Communication Strategies and Practices

Project Library – Good Practice Exchange of Communication Actions

What is the Equinet Project Library?

The Equinet Project Library is an online platform for public presentation of the communication work of national equality bodies. It will collect summary reports from equality bodies about their communication actions, including public campaigns, communications initiatives, video clips, posters and other materials developed by Equinet members or external actors.

Good Practice Exchange of Communication Actions

Found on the internal section of the Equinet website, the Forum for the Communications Working Group, aims to collect a detailed account of the communications action to make for easier good practice exchange for Equinet members. It should provide details of the whole communication action (including delicate information etc.) to make for clear good practices examples for communications colleagues. Being in the Forum section of the Equinet website, it will allow you to ask questions regarding the action and post your own actions.

How to Submit your Communication Actions?

You can post your Communication Action yourself by clicking on Write a new Message in the Forum > Working Groups > Communication Strategies and Practices.

Otherwise, it will be uploaded for you if you fill out this form.

In either case, please let me know that you have uploaded the communication action so that I can write up the external article for the Media Library section (sarah.cookeodowd@equineteurope.org).

In both cases, please include as much information as possible regarding your communications action in order to give your colleagues a complete overview of the action carried out, including:

  1. The title of the action
  2. The time frame of the campaign/project
  3. Geographic area
  4. Language(s) of the campaign
  5. Main organisation(s) involved in the running of the campaign, including collaborations with partners (e.g. civil society, governments)
  6. Contact person and function
  7. Description of the objective of the campaign/project (for public view in media library).
  8. Social context – identification of the needs for the campaign (e.g. inequality or discrimination of certain social group as shown in the work of equality bodies)
  9. Specification of the target audience
  10. Technical requirements
  11. Source(s) of funding, any sponsorship included and the cost of the action, including hours spent
  12. Values communicated
  13. Information about the copy-right (if any)
  14. Dissemination channels (media, social event, media campaign)
  15. Major challenges encountered and how they were overcome
  16. Evaluation: identifying the outcomes of campaigns
    – Public perception (reactions/feedbacks from the general public; media coverage)
    – Perception of the target audience (reactions/feedbacks from the targeted group)
    – ‘Internal’ impact: impact on the work of the equality body
    – Policy impact: possible impact on national policies

Please enclose any materials (pictures, videos, other promotional material) and links that could be of use to your colleagues in developing their own versions of this action.

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